Abstract—The development of information technology
promotes the continuous upgrading of media. The emergence
of new media has brought about changes in language symbols.
The rise and popularity of network emoticons are the result of
media technology, audience demand and cultural logic. The
essence of Internet emoticons is an auxiliary means of Internet
communication with the function of emoticons, which is mainly
used to express the emotions and attitudes of both parties.
Especially in the communication of youth groups, it carries not
only a simple symbolic meaning, but also a new emotional
expression and a unique subculture. But the network excessive
entertainment, also easy to bring some effects. By examining
the influencing factors of new media language, this paper
discusses the use and influence of emoticons in the context of
new media, in order to attract attention and reflect on youth
group culture.
Index Terms—New media language, emoticons, symbol,
subculture.
Wang Xiaoyu is with National University of Uzbekistan, Tashkent,
Uzbekistan; Jining Normal University, Inner Mongolia, China (e-mail:
719350925@qq.com).
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Cite:Bai Jie, "Emoticon and Its Impact on Social Culture in the Context of New Media," International Journal of Languages, Literature and Linguistics vol. 8, no. 4, pp. 254-258, 2022.