doi: 10.18178/IJLLL.2023.9.5.438
Discourse Analysis of Chinese Provincial and Regional Foreign Promotional Videos in the Framework of Fairclough’s Three-Dimensional Model
Xiaowen Wang *
,
- Northwestern Polytechnical University, China.
Abstract
Chinese culture is a convergence of local cultures,and an in-depth understanding of local culture is the same as anunderstanding of Chinese culture. By constructing analysisframework, this paper not only analyzes text mode from theperspective of Halliday’s three meta-language functions, butalso studies collaborative discourse propaganda effect of visualmode, auditory mode, and text mode from the perspective ofsemantic coherence and intertextuality at the level of discoursepractice. This paper also expounds the performance of ideologyand discourse power in propaganda film of Shanxi Province.The study has drawn the conclusion that regional propagandafilms are mostly characterized by material and relationalprocesses, third-person, and unmarked theme structure.Communication effect of multimodal synergy maximizespropaganda effect during text production and consumption.And regional propaganda films reflect the historical, culturaland political will and China’s determination to open up to theoutside world at the same time.
Keywords
- Cultural communication
- Fairclough threedimensiondiscourse analysis
- multimodal regional promotionalvideo
- social symbols
How to Cite
Xiaowen Wang and Xiaolan Lei, "Discourse Analysis of Chinese Provincial and Regional Foreign Promotional Videos in the Framework of Fairclough’s Three-Dimensional Model," International Journal of Languages, Literature and Linguistics, vol. 9, no. 5, pp. 398-403, 2023. https://doi.org/10.18178/IJLLL.2023.9.5.438
Copyright & License
Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).