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- ISSN: 2382-6282 (Print); 2972-3108 (Online)
- Abbreviated Title: Int. J. Lang. Lit. Linguist.
- Frequency: Bimonthly
- DOI: 10.18178/IJLLL
- APC: 500 USD
- Editor-in-Chief: Dr. Jason Miin-Hwa Lim
- Managing Editor: Shira.W.Lu
- Indexed by: CNKI, Google Scholar, Crossref,
- E-mail: ijlll_Editor@126.com
IJLLL 2023 Vol.9(5): 398-403
DOI: 10.18178/IJLLL.2023.9.5.438
DOI: 10.18178/IJLLL.2023.9.5.438
Discourse Analysis of Chinese Provincial and Regional Foreign Promotional Videos in the Framework of Fairclough’s Three-Dimensional Model
Xiaowen Wang* and Xiaolan Lei
Abstract—Chinese culture is a convergence of local cultures,
and an in-depth understanding of local culture is the same as an
understanding of Chinese culture. By constructing analysis
framework, this paper not only analyzes text mode from the
perspective of Halliday’s three meta-language functions, but
also studies collaborative discourse propaganda effect of visual
mode, auditory mode, and text mode from the perspective of
semantic coherence and intertextuality at the level of discourse
practice. This paper also expounds the performance of ideology
and discourse power in propaganda film of Shanxi Province.
The study has drawn the conclusion that regional propaganda
films are mostly characterized by material and relational
processes, third-person, and unmarked theme structure.
Communication effect of multimodal synergy maximizes
propaganda effect during text production and consumption.
And regional propaganda films reflect the historical, cultural
and political will and China’s determination to open up to the
outside world at the same time.
Index Terms—Cultural communication, Fairclough threedimension discourse analysis, multimodal regional promotional video, social symbols
The authors are with Northwestern Polytechnical University, China.
*Correspondence: wxwdaisyunique@163.com (X.W)
Index Terms—Cultural communication, Fairclough threedimension discourse analysis, multimodal regional promotional video, social symbols
The authors are with Northwestern Polytechnical University, China.
*Correspondence: wxwdaisyunique@163.com (X.W)
Cite:Xiaowen Wang and Xiaolan Lei, "Discourse Analysis of Chinese Provincial and Regional Foreign Promotional Videos in the Framework of Fairclough’s Three-Dimensional Model," International Journal of Languages, Literature and Linguistics vol. 9, no. 5, pp. 398-403, 2023.