• ISSN: 2382-6282 (Print); 2972-3108 (Online)
    • Abbreviated Title: Int. J. Lang. Lit. Linguist.
    • Frequency: Bimonthly
    • DOI: 10.18178/IJLLL
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HOME > Archives > 2024 > Volume 10 Number 2 (2024) >
IJLLL 2024 Vol.10(2): 214-226
DOI: 10.18178/IJLLL.2024.10.2.515

Study of Intercultural-Intertextuality of Urban Linguistic Landscape—A Case Study of Jiahuifang in Xi’an

Zhang Kexin* and Che Xiangqian
School of Foreign Studies, Northwestern Polytechnical University, Xi’an, China
Email: zkx123@mail.nwpu.edu.cn (Z.K.)
*Corresponding author

Manuscript received August 20, 2023; revised October 14, 2023; accepted December 15, 2023; published April 17, 2024

Abstract—Since China stepped into a new era, Xi’an has continuously built an open, modern and dynamic city image. In this background, the study of linguistic landscape, which is closely related to urban image building, has gradually attracted extensive attention. Taking Jiahuifang in Xi’an as an example, this paper analyzes the intercultural-intertextuality phenomena of Jiahuifang and explores the functions of linguistic landscape in urban space. It is found that there are more direct intertextuality and creative intertextuality signs, which reflects the high tolerance and openness of intercultural intertextuality; Nongovernmental intercultural intertextuality signs are more common, showing that shops are better at using foreign cultural symbols to participate in discourse space. Specifically, direct intertextuality realizes the recontextualization of different culture and foreign texts. Creative intertextuality creates new texts by mixing different codes to set up fashionable modern images. Interdiscursivity and multimodal intertextuality are less frequent, but the combination of various genres and nonlinguistic symbols is the exploration of multicultural integration. Accordingly, there are three major functions of intercultural intertextuality of linguistic landscape: realizing commercial value, uniting social groups and expressing the aspiration of internationalization. The suggestions for linguistic landscape construction lies in the balances between global and local, between government and non-government, and between tradition and modernity.

Keywords—urban linguistic landscape, interculturalintertextuality, international construction

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Cite:Zhang Kexin and Che Xiangqian, "Study of Intercultural-Intertextuality of Urban Linguistic Landscape—A Case Study of Jiahuifang in Xi’an," International Journal of Languages, Literature and Linguistics vol. 10, no. 2, pp. 214-226, 2024.

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