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- ISSN: 2382-6282 (Print); 2972-3108 (Online)
- Abbreviated Title: Int. J. Lang. Lit. Linguist.
- Frequency: Bimonthly
- DOI: 10.18178/IJLLL
- APC: 500 USD
- Editor-in-Chief: Dr. Jason Miin-Hwa Lim
- Managing Editor: Shira.W.Lu
- Indexed by: CNKI, Google Scholar, Crossref,
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IJLLL 2024 Vol.10(5): 401-407
DOI: 10.18178/IJLLL.2024.10.5.551
DOI: 10.18178/IJLLL.2024.10.5.551
Impoliteness in Negative Online Consumer Reviews: A Cross-Language Comparison
Wu Xingyu* and Yang Huiying
Northwestern Polytechnical University, Xian, China
Email: Wuxingyu0202@mail.nwpu.edu.cn (W.X.Y.)
*Corresponding author
Email: Wuxingyu0202@mail.nwpu.edu.cn (W.X.Y.)
*Corresponding author
Manuscript received June 25, 2024; revised August 7, 2024; accepted August 29, 2024; published September 26, 2024.
Abstract—Books are the ladder of human progress. Thanks to the development of the Internet, online book sales have
become the mainstream way. However, the uncertainty of online sales always hurts consumers. As a platform for carrying human knowledge, online book sales should not hit the enthusiasm of knowledge consumers but should pay attention to their products and services. This study collects Educated: A Mirror’s book reviews on Amazon.com and its Chinese version reviews on Douban.com (an online platform in China). By analyzing and comparing the negative reviews of Chinese and English reviewers, we found some of their similarities and differences in the impolite strategies, and last analyzed the possibility factors of producing such pragmatic phenomenon.
Keywords—educated, impoliteness, comparison, online consumer reviews
Cite: Wu Xingyu and Yang Huiying, "Impoliteness in Negative Online Consumer Reviews: A Cross-Language Comparison," International Journal of Languages, Literature and Linguistics, vol. 10, no. 5, pp. 401-407, 2024.
Cite: Wu Xingyu and Yang Huiying, "Impoliteness in Negative Online Consumer Reviews: A Cross-Language Comparison," International Journal of Languages, Literature and Linguistics, vol. 10, no. 5, pp. 401-407, 2024.
Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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